Strategies for a Successful Open House

As a real estate broker in Utah for many years, I’ve seen the market shift dramatically over the years—from the explosive growth in the Salt Lake Valley to the emerging popularity of places like St. George and Park City. One thing that hasn’t changed? Selling a home is a big endeavor, and hosting an open house can be a powerful way to attract potential buyers if it is well-executed. In Utah’s current real estate market, where demand is strong but buyers are more discerning due to rising interest rates and a steady inventory, making a great first impression is crucial.

An open house gives potential buyers the chance to experience your home in a way that no listing photo or virtual tour ever could. And in today’s Utah market—where those rising interest rates are pushing buyers to carefully consider every option—it’s critical to make your open house unforgettable. Let me walk you through how to prepare, market, and execute an open house that seals the deal.

Preparing for the Open House

By strategically planning and marketing your open house, you can stand out in a competitive market and increase your chances of a successful sale.

Declutter and Depersonalize

Buyers need to picture themselves living in your home and trust me, nothing makes that harder than clutter or overly personal decor. Over the years, I’ve advised countless clients to remove family photos, kids’ art, and knick-knacks. Think of it this way: your home should feel like a blank canvas. In Utah, where open-concept floor plans are highly sought after, less is always more. I often recommend renting a small storage unit to tuck away excess furniture and belongings—you’ll thank yourself when buyers are wowed by the clean, open spaces.

Deep Cleaning Essentials

I can’t stress enough how vital cleanliness is to this process. A spotless home signals pride of ownership, and that’s what buyers want to see. In my decades of experience, I’ve learned that kitchens and bathrooms are deal-breakers for most buyers, and you don’t want to give anyone an excuse not to choose your home. In Utah, where we often deal with dusty summers and snowy winters, I also recommend paying special attention to windows, entryways, and baseboards. Trust me, those sparkling touches make a big difference.

Staging the Home

When I talk to sellers about staging, I like to call it “setting the stage” for buyers to fall in love with your home. This means showing off your home’s best features, whether it’s a cozy fireplace in Park City or a spacious kitchen in Draper. I’ve also seen Utah buyers gravitate toward outdoor living spaces—so if you’ve got a patio or deck, stage it! Add some comfy furniture, string lights, or potted plants to create an inviting atmosphere.

Repair and Maintenance

Buyers can be picky, ok, they are picky, especially in Utah, where homes are built to withstand our unique climate. Take care of those little fixes—a leaky faucet, a squeaky door, or a chipped wall. These minor issues might not seem like a big deal, but they can give buyers the impression that bigger problems might be lurking. Over the years, I’ve seen that a well-maintained home almost always commands higher offers.

Setting the Scene

Curb Appeal: The First Impression

Buyers along the Wasatch Front love homes that make a great first impression. Whether it’s the charming streets of Sugar House or the new developments in Herriman, a home’s exterior sets the tone for everything else. Freshen up your landscaping, add a pop of color with flowers, and make sure your front door looks inviting. I’ve even suggested a new coat of paint for the front door—it’s a small investment that can make a big impact.

Ambiance Inside the Home

When buyers walk into a home, they should feel an instant sense of comfort. Over the years, I’ve found that lighting plays a huge role in this. Open the blinds and let in as much natural light as possible—it’s one of the reasons people love homes in Utah, with our big blue skies and stunning mountain views. And don’t underestimate the power of soft background music and subtle scents. A home that feels inviting is a home that sells and we can help you get that done! CLICK HERE

Marketing Your Open House

Leveraging Online Listings

Gone are the days when a sign in the yard was enough to draw a crowd. Now, you need a robust online presence. I always tell my clients: we need to make sure your listing shines online. High-quality photos, detailed descriptions, and an emphasis on what makes your home unique to Utah buyers—like energy-efficient features or proximity to outdoor activities—can make all the difference. Craft the info about your home in such a way that, based on what it actually is, people want to come see.

Social Media Advertising

Social media is a game-changer in real estate. Platforms like Facebook and Instagram let us target specific buyers, whether they’re young professionals in Salt Lake or retirees looking for a place in St. George. I’ve had great success promoting open houses in local Facebook groups, and I always recommend using vibrant, professional photos to grab attention.

Using Email Campaigns

Never underestimate the power of a well-crafted email. After decades in this business, I know the value of reaching out to agents and potential buyers directly. Having been in the Real Estate business for so long, I have a list that can be sent to on my client’s behalf. Highlight your home’s best features—whether it’s a great school district in Provo or a quick commute to downtown Salt Lake—and make it easy for them to share the info with others.

Partnering with What Draws Eyes

Utah’s real estate scene is a close-knit place, and working with the likes of videos about your home can open doors—literally. Real estate is all about seeing what is all involved, and I’ve seen firsthand how collaborating with videographers can bring in buyers who might not have otherwise considered your home.

Hosting an Open House That Stands Out

Timing is Everything

Timing matters more than you might think. Over the years, I’ve found that Saturday afternoons work best here in Utah. Most people have weekends free, and it’s a great time to showcase your home in the best natural light. Just make sure your open house doesn’t compete with big local events—Utahns love their community gatherings, from Pioneer Day celebrations to ski season kickoff parties.

Signage and Directions

Good signage is essential, especially in Utah neighborhoods where streets can wind through scenic hills or quiet cul-de-sacs. Use bold colored, clear signs at major intersections and throughout the neighborhood. I’ve seen a simple sign with bright colors and an arrow bring in plenty of curious buyers.

Offering Refreshments

Food might not sell a house, but it can certainly leave a lasting impression. Over the years, I’ve found that offering snacks like cookies or bottled water encourages buyers to linger. If you want to add a local touch, consider serving Utah specialties like honey lavender lemonade or fry sauce with veggie trays.

Providing Information Packets

After 30+ years in this business, I can tell you: that buyers appreciate information. Provide packets that include high-quality photos, details about the home, and info about the neighborhood. If your home is in a sought-after area like Holladay or Daybreak, highlight local amenities like schools, parks, or nearby hiking trails.

Following Up with Potential Buyers

Collecting Visitor Feedback

Feedback is gold. I’ve learned to always have a guestbook or a quick survey available at open houses. Sometimes the insights you gain can help you make small tweaks that lead to a faster sale. Even a simple comment like, “The lighting feels dim in the living room,” can give you actionable advice.

Maintaining Communication

Follow-up is where deals are won or lost. After the open house, send a thank-you email to every attendee. Keep it personal and mention specific features they seemed to like. In Utah, where relationships and community are so important, a thoughtful follow-up can make a lasting impression.

The Take Away

Over my 30 years in Utah real estate, I’ve seen markets rise and fall, but one thing has remained constant: the power of an open house. With careful preparation, thoughtful marketing, and a welcoming atmosphere, you can create a space where buyers feel at home the moment they walk in. And in today’s market, where every detail counts, these strategies can make all the difference.

Call us at CRM Real Estate and Property Management to find out if this is the right time for you to get your home on the market!

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